Founded more than 30 years ago, Sarah Ward’s interior design studio has an underlying ethos that good design enhances day to day life. Quite simply, it changes the way we feel and improves the way we operate. Considered and effective space planning together with relevant and eye-catching choices for finishes create that vital feel-good factor that makes us tick. Over the years we have developed the skill to embrace the many different aspects that need to be thoughtfully coordinated along the way. Our role is to blend them to achieve something fantastic and seamless. Whether we are working in the intimacy of the home, or for a residential development, or luxurious hotel emanating an ambience of absolute calm, we understand that the right design is important. From its London base, Sarah, her daughter Rosie and the rest of the team are engaged in a number of key projects of various natures. The team are dynamic and bring different skills to the table resulting in a combined and wholesome approach to any new project. The scope of our work ranges from luxury mansions to multi-unit and mixed-use developments as well as boutique hotels in far-off places. We understand that for our private clients, discretion is paramount. We offer the full refurbishment to encompass all aspects or alternatively furnishing and home styling only.



The process is a journey between the studio and the client. The client’s input is welcomed and essential to create the best project. The journey unfolds along the way as the relationship develops. The studio adapts accordingly, drawing on their expertise and knowledge of previous projects.

Working with a developer or in a commercial environment require separate approaches to working with a private client: with that in mind the studio approach both types of project individually. We are always keen to meet new people and take on new challenges and chat through how we might work together on an informal basis.

Our encompassing service manage projects from the initial brief through to handover, helping ensure maximum satisfaction for clients. The longstanding reputation we have with related businesses means we can quickly put together a trustworthy team of professionals catering to any specific needs that the projects may have.



Firstly: an introduction

An initial studio-based meeting to get acquainted and understand the scope of the project. We will talk in general terms about how it might work, and initial ideas will usually be touched upon. No fees nor commitment at this stage.

From here we look at the next steps:

Design Concept & Engagement

Following a full understanding of the brief we will prepare a fee proposal in line with the requirements. Once agreed, the Studio will go into detail and prepare a design concept by way of floor layouts, sketches and mood images to define the brief


The Studio will visit the project, arrange a site survey, look specifically at the design details and develop the budget for consideration. We will liaise and coordinate with sub-contractors to prepare an accurate scope and schedule of works to prepare for tender, application for permissions, all aspects are reviewed.

Design and presentation

The Studio will develop the concept fully and gather all samples of finishes and furnishings together with a comprehensive estimate document.

When on site Our comprehensive interior design continues to project completion, it includes:

The SW team will to continue to develop the design and update you on any cost alterations
We will liaise and organise regular site visits with the on-site team and sub-contractors to make sure the project runs smoothly
Our team will also inspect, snag and handover information on maintenance of all goods, materials and fittings.


SW work on a variety of projects and we have a vast tried and tested ‘black book’ of our favourite suppliers, whether it is main stream or our artisans who lovingly create our bespoke pieces at affordable prices.